Scent-ID is an innovative way to involve the strongest of the five human senses in a marketing campaign. It’s the art of incorperating scent, parfume, into a powerfull tool for marketing and branding.
Read the full story »Scent-Id offers scent marketing solution for a wide range of different markets.
On one hand we have our aroma oils and on the other hand our 100% natural essential oils.
Our diffusion systems utilise cold-air technology to preserve the integrity of our parfums.
Scent marketing is not some new hype but proven by many scientific studies.
Scent-ID does not only sell diffusers, but als offers a wide range of rental possibilities.
It may seem odd to add scent to products like sewing thread, automobile tires, and tennis balls, as some companies have done. But a new study in the Journal of Consumer Research says scent helps consumers remember product information.
“Product scent may be particularly effective at enhancing memory for product information as a function of its ability to enhance a product’s distinctiveness within its surrounding context,” write authors Aradhna Krishna (University of Michigan), May Lwin (Nanyang Technological University, Singapore), and Maureen Morrin (Rutgers University).
Scent enhances a product’s distinctiveness, which helps consumers remember it down the line, the authors found. And while ambient (atmospheric) scents seem to boost memory for all the objects encountered in the scented environment (product, signs, lighting, salespeople), it doesn’t much help people remember particular products. Read the full story »
Scents increase the positive perception in the Salon’s environment. Visitors will feel more welcome and will perceive the atmosphere as more friendly and relaxing.
You know how strong the scent of smoke is? And how it seems to linger in the air seemingly forever? Well this permanent scent surprisingly turned out to be an asset in most U.K. pubs, …
Why are those stalls of fried chicken are always outside, just on that spot where you have to pass round lunchtime… mmmm.. hard to pass, istn’t it!? That’s no coincidence! It is well-known that aroma …
Maureen Morrin of the school of business at Rutgers, The State University of New Jersey, in Camden and colleagues tested the effects of smell on the spending habits of mall shoppers.
* Diffusion of scents and essential oils
* Creation of olfactory environments
* Creation of worlds of well-being
* A device for floorspaces of up to 200m2
* Creation of olfactory environments
* Product marketing
* Creation of worlds of well-being
* A device for floorspaces of up to 300m2
* Creation of olfactory environments
* Creation of worlds of well-being
Especially dedicated to olfactory marketing, diffusing large spaces, this compact Nebulizing Diffuser produces a double diffusion, microparticles broken.
Freshly baked bread, chocolate chip cookies just out of the oven, newly laundered clothes drying on a line in cold weather, freshly cut grass, lavendar, vanilla, roasted chestnuts,
Aquatic Floral aroma oil
Does scent enhance consumer product memories?
