Reduce patient anxiety & benefit from anti-bacterial properties
Looking at a disturbing cancellation rate among patients facing an MRI, Grady, who’s director of imaging services at Florida Hospital’s Seaside Imaging Center, resolved to address the problem by diffusing the fragrance of vanilla in the MRI room, since the scent reportedly helps people feel less claustrophobic. Where 100% pure essential oil is used, it delivers additional health benefits through the anti-bacterial properties of essential oils.
When using scent marketing, it is proven that :
- 66 % less sedation rate
- 50 % lower cancellation rate
- Patients will feel more at ease
A vanilla aroma was used in NYC’s Memorial Sloan Kettering Cancer Center to reduce anxiety in patients before MRIs—and it worked


