It may seem odd to add scent to products like sewing thread, automobile tires, and tennis balls, as some companies have done. But a new study in the Journal of Consumer Research says scent helps consumers remember product information.
Why are those stalls of fried chicken are always outside, just on that spot where you have to pass round lunchtime… mmmm.. hard to pass, istn’t it!? That’s no coincidence! It is well-known that aroma …
Scents increase the positive perception in the Salon’s environment. Visitors will feel more welcome and will perceive the atmosphere as more friendly and relaxing.