Articles in RESEARCH
Does scent enhance consumer product memories?
It may seem odd to add scent to products like sewing thread, automobile tires, and tennis balls, as some companies have done. But a new study in the Journal of Consumer Research says scent helps consumers remember product information.
Maureen Morrin – Associate Professor of Marketing
Maureen Morrin of the school of business at Rutgers, The State University of New Jersey, in Camden and colleagues tested the effects of smell on the spending habits of mall shoppers.
General Information on Smell & Scent Marketing
Freshly baked bread, chocolate chip cookies just out of the oven, newly laundered clothes drying on a line in cold weather, freshly cut grass, lavendar, vanilla, roasted chestnuts,
