Smell protects us from drinking milk that has turned sour and alerts us to the presence of dangerous gas. It vividly can remind us of moment’s – good or bad – we first experienced decades ago. The sense of smell is the strongest and most primal of all our senses, it is the first of our senses to evolve in the evolutionary chain and the sense with the strongest, most accurate level of recall.

In marketing, scent can be highly effective in helping us distinguish one product from another. It can trigger a memory or desire that influences a purchase decision. Alternatively, scent can remind us of pleasant associations, whether that is “home”, “the beach or a “meadow”. These associations help to create an environment in which we feel comfortable, “at home”. Scent is processed by the limbic system in our brain that is responsible for memory and emotion processes, in a consumer setting this impacts the decision to stay longer and consume more.

Scents increase the positive perception in the Salon’s environment. Visitors will feel more welcome and will perceive the atmosphere as more friendly and relaxing. Essential oils deliver additional health benefits through the air purifying and other properties of essential oils. When using scent marketing the following can be easily proved. Customers will be more relaxed and will have a better perception of the quality of the Salon.  All the more it could create a relaxing atmosphere.

The benefit of scent marketing

International brands and businesses are taking part in the fragrance industry by creating and diffusing signature scents to enhance their brand, indulge the senses, engage emotions and delight the customer. Clients who choose to deliver a total sensory experience range from Disney Land in Tokyo, Fitness First in Australia, The Marriott Hotels worldwide and the Lexus showrooms in Japan and many, many others.

Scenting is highly effective in environments where other sensory triggers, such as the use of lighting, sound and luxurious surroundings combine to create a mood. Where 100% pure essential oils are used, it delivers additional health benefits through the anti-bacterial properties of essential oils.

Create a noticeable scent that creates a memorable mood and unforgettable ambience is the importance of scent marketing. International brands and businesses are taking part in the fragrance industry by creating and diffusing signature scents to enhance their brand, indulge the senses, engage emotions and delight the customer. Clients who choose to deliver a total sensory experience range from Asia to America.

The smart design and adaptability of Scent-ID products means any business, including Hair & Beauty Salons can benefit from scent diffusion technology.

So what to do to solve this stinker

Pub owners have begun pumping fragrances like leather, (“Evening mademoiselle, veelcome to our luxuuurious pub, might I interest you in a delectable tequila shot?“) fresh cut grass, and ocean breeze into their bars. What a treat it would be to enjoy a gin & tonic and simultaneously realize you have forgotten to mow the lawn. Though I suppose anything is better than beer with a splash of body odour!

Often you see a gap at the bar because people move away from someone who smells

Money doesn’t smell

A recent study that was conducted in cooperation with Delft University of Technology, in Holland has shown the positive effects of specific scents on consumption in pubs. It showed a revenue increase up to twenty percent when a orange scent was diffused. At the same time, you get rid of eventual annoying smells. And your pub or bar will differentiate from the large offer of other pubs and bars.

Visitors also rated the evening as better in a scented environment. They feel more cheerful when scents are diffused. This phenomenon apparently increases the time of stay and simultaneously reduces their subjective perception of the time spent in the environment, hence translating into a bigger consumption. More dancing activity is also noticed among the visitors of bars and pubs. More action results, most of the time, in higher consumption.

The power of scent

Scenting is highly effective in environments where other sensory triggers, such as the use of light, sound and luxurious surroundings combine to create a desired mood. By stimulating that important but underestimated sense of smell we can stimulate the other senses. With lights, music, drinks and climate control we can create a full multi sensory atmosphere. The sense of smell has been the missing link until today. Stimulating the sense of smell is became the new standard. With the suitable diffusion machines, scents are very appropriate to use. By this process we create ambiance and effects that we won’t be able to realize in any other way. So by making these available in bars and pubs the purpose of scent marketing is partially confirmed.

Appetising food smells have increased but others are less attractive, such as stale food and beer, damp, sweat and body odour

Create a noticeable scent that creates a memorable mood and unforgettable ambiance is the importance of scent marketing. International brands and businesses are taking part in the fragrance industry by creating and diffusing signature scents to enhance their brand, indulge the senses, engage emotions and delight the customer. Clients who choose to deliver a total sensory experience range from Asia to America.

The smart design and adaptability of Scent-ID products means any business, including bars and pubs can benefit from scent diffusion technology.

When using scent marketing, it is proven that :

• 54 % increase of data-entry production
• 17% faster performance in puzzle-solving
• Reduces clerical errors

The diffusion of lavender during breaks at work has been found to prevent the deterioration of work performance.

When using scent marketing, it is proven that :

• 66 % less sedation rate
• 50 % lower cancellation rate
• Patients will feel more at ease

A vanilla aroma was used in NYC’s Memorial Sloan Kettering Cancer Center to reduce anxiety in patients before MRIs—and it worked

When using scent marketing, it is proven that :

• Increase of the stay in time
• Improves the oxygen assimmulaton
• Create a more dynamic atmosphere

The energyzing effects of the scent improve the results of your exercise

Discover the calming effect of a Ocean breeze on the tanning beds

When using scent marketing, it is proven that :

• Increase of revenue of up to 20%
• Visitors rate the evening better
• The duration of stay was lenghtened

Diffusing Orange scent increase revenues up to 20% and increases dans activity

A study of Las Vegas slot players showed they spent 45% more in a scented environment than those
in an unscented one

The perception of the quality of the stayincreases significantly in a scented environment.

When using scent marketing, it is proven that :

• 15,9 % increase of the stay in time

• 14,8 % increase of desire to shop

• 6% increase of the turnover

As all senses have different possibilities, it is up to you to take full advantage!