Smell protects us from drinking milk that has turned sour and alerts us to the presence of dangerous gas. It vividly can remind us of moment’s – good or bad – we first experienced decades ago. The sense of smell is the strongest and most primal of all our senses, it is the first of our senses to evolve in the evolutionary chain and the sense with the strongest, most accurate level of recall.

In marketing, scent can be highly effective in helping us distinguish one product from another. It can trigger a memory or desire that influences a purchase decision. Alternatively, scent can remind us of pleasant associations, whether that is “home”, “the beach or a “meadow”. These associations help to create an environment in which we feel comfortable, “at home”. Scent is processed by the limbic system in our brain that is responsible for memory and emotion processes, in a consumer setting this impacts the decision to stay longer and consume more.

Scents increase the positive perception in the Salon’s environment. Visitors will feel more welcome and will perceive the atmosphere as more friendly and relaxing. Essential oils deliver additional health benefits through the air purifying and other properties of essential oils. When using scent marketing the following can be easily proved. Customers will be more relaxed and will have a better perception of the quality of the Salon.  All the more it could create a relaxing atmosphere.

The benefit of scent marketing

International brands and businesses are taking part in the fragrance industry by creating and diffusing signature scents to enhance their brand, indulge the senses, engage emotions and delight the customer. Clients who choose to deliver a total sensory experience range from Disney Land in Tokyo, Fitness First in Australia, The Marriott Hotels worldwide and the Lexus showrooms in Japan and many, many others.

Scenting is highly effective in environments where other sensory triggers, such as the use of lighting, sound and luxurious surroundings combine to create a mood. Where 100% pure essential oils are used, it delivers additional health benefits through the anti-bacterial properties of essential oils.

Create a noticeable scent that creates a memorable mood and unforgettable ambience is the importance of scent marketing. International brands and businesses are taking part in the fragrance industry by creating and diffusing signature scents to enhance their brand, indulge the senses, engage emotions and delight the customer. Clients who choose to deliver a total sensory experience range from Asia to America.

The smart design and adaptability of Scent-ID products means any business, including Hair & Beauty Salons can benefit from scent diffusion technology.

Discover the calming effect of a Ocean breeze on the tanning beds

When using scent marketing, it is proven that :

• Increase of revenue of up to 20%
• Visitors rate the evening better
• The duration of stay was lenghtened

Diffusing Orange scent increase revenues up to 20% and increases dans activity

A study of Las Vegas slot players showed they spent 45% more in a scented environment than those
in an unscented one

The perception of the quality of the stayincreases significantly in a scented environment.

When using scent marketing, it is proven that :

• 15,9 % increase of the stay in time

• 14,8 % increase of desire to shop

• 6% increase of the turnover

As all senses have different possibilities, it is up to you to take full advantage!

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Scent-ID is an innovative way to involve the strongest of the five human senses in a marketing campaign. It’s the art of incorperating scent, parfume, into a powerfull tool for marketing and branding.

Do you remember?

MEMORY – The feeling to wake up on a Sunday morning, birds singing, sunrays entering your bedroom, and to smell coffee and fresh baked croissants downstairs.

SENSE – That day when you were hungry and you passed that bakery and you just couldn’t resist to enter and buy all the delicious things.

TOUCH – Your first kiss? I will never forget this moment in the rose garden. Every time I smell roses, I feel his soft lips.

SENSATION – That one moment where your eyes crossed with the perfect stranger on that small market place in the south of France when u buying the lavender.

Scent marketing is becoming an incredible tool as brands discover the role scent plays in connecting with customers on an emotional level. It’s most effective when combined with other sensory triggers, such as the use of lighting, sound and luxurious surroundings combine to create a mood. Where 100% pure essential oils are used in our State-of-the-Art scent marketing Aroma / Scent diffusers, it delivers additional health benefits through the anti-bacterial properties of essential oils..

The power of Scent Marketing has valuable impacts:

• Boosts Sales
• Impress your customers
• Differentiates you from your competitors
• Enhances your brand – and ensures that you are ‘remembered’
• Increases your staff’s productivity and well being
• Triggers positive emotional memories amongst your customers
• Achieves high impact product promotion at the point of purchase(PoP)

By using practiced and proven Scent Marketing Aroma diffusers and scents, Scent-ID can help you to connect your customers to your brand. By using uniquely created scents for marketing purpose, we can help to ensure that your customers enjoy your products and services, spend more time and money inside your retail space, remember you … and return time and time again. In short, Scent-ID’s expertise on Scent marketing, combined with our cutting edge scent design and Aroma diffuser technology means that the possibilities are endless! We look forward to helping you harness the ‘sense of smell’ to grow and extend your brand recognition and consumer experience.

• Alize
• Bambou
• Fleur D’eau
• Nenuphar

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Smell is a chemical sense tied to the emotional center of the brain. It a powerful sense. It can make us salivate, change our heart rate, attract us to a mate or stir our memories to the pleasureable times in our lives. Smell can also make us buy.

Businesses spend millions trying to attract and keep consumers through the sense of sight and hearing via television and print ads. Well, the savvy businesses are appealing to the sense of smell to persuade consumers to stop, smell and BUY the roses, cars and houses.

Scent Marketing is a growing trend in advertising. The power of scent is not fully understood but it has been applied with success to marketing virtually any type of product, including real estate. We are all familiar with the real estate agents’ long held belief that baking bread or chocolate chip cookies during an open house will help sell the house. Maybe the traditional spike in home sales in Spring is really due to hyacinths and daffodils.

Studies have shown that a scented environment leads to consumers staying longer, and spending more. A study of Las Vegas slot players showed they spent 45% more in a scented environment than those in an unscented one. Nike shoes received a better evaluation in a scented room. A vanilla aroma was used in NYC’s Memorial Sloan Kettering Cancer Center to reduce anxiety in patients before MRIs—and it worked. Perhaps brokerages could try vanilla air fresheners in their offices to calm anxious home buyers.

The secret of scent is it can create a “flow state“, where one loses the normal sense of time and is totally consumed in the event. The flow state can last up to several minutes.
So how are companies using scent to sell? They may use scents that highlight their products (candles, coffee, flowers) or some other unrelated aroma, known as “ambient scent”.

Stew Leonard keeps his oven running so that customers smell the baked goods. He also roasts almonds and has the aroma blown throughtout the store by fan. Omni Hotels has a lemon grass & green tea scent pumped into its lobbies and public spaces. Plaza Athenee in NYC chose lavendar & citrus. A pleasant mood makes for a pleasant customer who is likely to return to repeat the experience. Rolls Royce reproduced the scent of its great seller, the 1965 Silver Cloud, and sprays it under the seats to recreate the scent of this classic “Roller”.

Some businesses have gone so far as to try to create a “scent brand” for themselves. The theory is that consumers will associate a scent with a particular brand so that the scent recalls the brand to the consumer. (Cinnabon comes to nose mind). Samsung is working on a “technological” aroma to create a seductive electronics environment for its customers.

These signature scents have served as the basis for attempts to trademark a smell. Although difficult (how do you sniff out infringing smells?), it has been done. Like color before it (Owings-Corning owns the color pink for insulation), smell marks can be legally attached to a brand. In the EU, smell marks have been registered for protection. The first was a Dutch company who trademarked a fresh cut grass scent for use on tennis balls (Wimbledon?), another smell mark went to rose scented tires, & another for the smell of bitter beer applied to flying darts.

Singapore Airlines has gone so far as to patent a scent of lotus flowers and bamboo forests that is worn by flight attendants and put on hot towels handed to passengers before takeoff. Could that be the reason for their continued high marks from consumers.

Before you decide to use this smell science, be aware that there are cultural biases attached to favored scents. For the Dogon tribe of Mali, the scent of onion is a most attractive fragrance, and fried onions is rubbed on the body as a perfume. Japanese are said to prefer apple. In a Moscow poll, the favorite aroma was “freshly washed clothes, hanging on a line in subzero weather”.

We all know buyers who prefer new construction over resales. Could it be they are attracted to the “new house smell” as car buyers are to the new car smell? Hmm..I smell an idea for a product.