Aroma Diffusers & Aroma Oils for Scent Marketing :: Air Appliances Europe » fragrance scent

Scent marketing benefits Hair & Beauty Salons

admin — Wed, 18 Nov 2009 13:32:48 +0000

Scents increase the positive perception in the Salon’s environment. Visitors will feel more welcome and will perceive the atmosphere as more friendly and relaxing. Essential oils deliver additional health benefits through the air purifying and other properties of essential oils. When using scent marketing the following can be easily proved. Customers will be more relaxed and will have a better perception of the quality of the Salon. All the more it could create a relaxing atmosphere.

Smell protects us from drinking milk that has turned sour and alerts us to the presence of dangerous gas. It vividly can remind us of moment’s – good or bad – we first experienced decades ago. The sense of smell is the strongest and most primal of all our senses, it is the first of our senses to evolve in the evolutionary chain and the sense with the strongest, most accurate level of recall.

In marketing, scent can be highly effective in helping us distinguish one product from another. It can trigger a memory or desire that influences a purchase decision. Alternatively, scent can remind us of pleasant associations, whether that is “home”, “the beach or a “meadow”. These associations help to create an environment in which we feel comfortable, “at home”. Scent is processed by the limbic system in our brain that is responsible for memory and emotion processes, in a consumer setting this impacts the decision to stay longer and consume more.

The benefit of scent marketing

International brands and businesses are taking part in the fragrance industry by creating and diffusing signature scents to enhance their brand, indulge the senses, engage emotions and delight the customer. Clients who choose to deliver a total sensory experience range from Disney Land in Tokyo, Fitness First in Australia, The Marriott Hotels worldwide and the Lexus showrooms in Japan and many, many others.

Scenting is highly effective in environments where other sensory triggers, such as the use of lighting, sound and luxurious surroundings combine to create a mood. Where 100% pure essential oils are used, it delivers additional health benefits through the anti-bacterial properties of essential oils.

Create a noticeable scent that creates a memorable mood and unforgettable ambience is the importance of scent marketing. International brands and businesses are taking part in the fragrance industry by creating and diffusing signature scents to enhance their brand, indulge the senses, engage emotions and delight the customer. Clients who choose to deliver a total sensory experience range from Asia to America.

The smart design and adaptability of Scent-ID products means any business, including Hair & Beauty Salons can benefit from scent diffusion technology.

Seduce all senses creating a pleasant atmosphere

admin — Sun, 08 Nov 2009 19:20:05 +0000

Scents increase the positive perception in the Spa environment. Visitors will feel more welcome and will percieve the atmosphere as more friendly and relaxing. Where 100% pure essential oil is used, it delivers additional health benefits through the air purifying and other properties of essential oils.

Discover the calming effect of a Ocean breeze on the tanning beds

Increase your Bar / Pub’s turnover up to 20%

admin — Sun, 08 Nov 2009 17:54:29 +0000

Get rid of the nasty smells, while differentiating from the large offer of other clubs and bars, in such a way that the nightlife experience of the visitors will be enhanced, and the visitors will have more enjoyment during the night.

When using scent marketing, it is proven that :

Increase of revenue of up to 20%
Visitors rate the evening better
The duration of stay was lenghtened

Diffusing Orange scent increase revenues up to 20% and increases dans activity

Increase slotplayer spent with scent marketing

admin — Sun, 08 Nov 2009 17:46:29 +0000

Scents increase the time that consumers spend in an environment and simultaneously reduce their subjective perception of the time spent in the environment, hence translating into a bigger spend. Scent Marketing is applied with great success in casino’s around the world. One study put a floral scent in an area of a casino over a weekend; gamblers there spent 45 percent more money than on other weekends, while the results for unscented areas of the casino remained unchanged.

A study of Las Vegas slot players showed they spent 45% more in a scented environment than those
in an unscented one

Welcome your guest and increase quality perception

admin — Sun, 08 Nov 2009 17:37:09 +0000

Diffusing the appropriate fragrance in a hotel lobby has a direct and significant effect on customers’ perception of their stay. ּ Where a population consisting of 70% business men is concerned, the fragrance was found to be synonymous with differentiation and innovation. ּ More than 84% of the people questioned, were won over by this innovation, and saw it as an interesting initiative.

The perception of the quality of the stayincreases significantly in a scented environment.

Greater product interest & increased impulsive shopping

admin — Sun, 08 Nov 2009 17:26:53 +0000

An attractive interior, a broad selection of your goods or services and professional service are the main keys of a good working business. But as competition is very tough nowadays, it just might not be enough.

When using scent marketing, it is proven that :

15,9 % increase of the stay in time
14,8 % increase of desire to shop
6% increase of the turnover

As all senses have different possibilities, it is up to you to take full advantage!

Maureen Morrin – Associate Professor of Marketing

admin — Sat, 07 Nov 2009 23:10:07 +0000

Maureen Morrin of the school of business at Rutgers, The State University of New Jersey, in Camden and colleagues tested the effects of smell on the spending habits of mall shoppers. They pumped a ‘pleasant citrus’ odor throughout a mall in Montreal, Canada, then intercepted shoppers on their way out of the mall and quizzed them on their spending. They divided the shoppers into two categories: the ‘contemplative’ ones who said they normally only purchased planned items and the ‘impulsive’ purchasers, who claimed to be more whimsical in their spending. Morrin was surprised to find that the light, pleasant odor had no impact on the impulse buyer, but it did boost the spending of the contemplative shoppers by about 14 per cent compared to others who browsed without the scent. While the result was not dramatic, marketers viewed it as a positive trend.

Click here to view the embedded video.

Aroma Diffusers & Aroma Oils

admin — Sat, 07 Nov 2009 13:11:36 +0000

Scent-ID is an innovative way to involve the strongest of the five human senses in a marketing campaign. It’s the art of incorperating scent, parfume, into a powerfull tool for marketing and branding.

Do you remember?

MEMORY – The feeling to wake up on a Sunday morning, birds singing, sunrays entering your bedroom, and to smell coffee and fresh baked croissants downstairs.

SENSE – That day when you were hungry and you passed that bakery and you just couldn’t resist to enter and buy all the delicious things.

TOUCH – Your first kiss? I will never forget this moment in the rose garden. Every time I smell roses, I feel his soft lips.

SENSATION – That one moment where your eyes crossed with the perfect stranger on that small market place in the south of France when u buying the lavender.

Scent marketing is becoming an incredible tool as brands discover the role scent plays in connecting with customers on an emotional level. It’s most effective when combined with other sensory triggers, such as the use of lighting, sound and luxurious surroundings combine to create a mood. Where 100% pure essential oils are used in our State-of-the-Art scent marketing Aroma / Scent diffusers, it delivers additional health benefits through the anti-bacterial properties of essential oils..

The power of Scent Marketing has valuable impacts:

Boosts Sales
Impress your customers
Differentiates you from your competitors
Enhances your brand – and ensures that you are ‘remembered’
Increases your staff’s productivity and well being
Triggers positive emotional memories amongst your customers
Achieves high impact product promotion at the point of purchase(PoP)

By using practiced and proven Scent Marketing Aroma diffusers and scents, Scent-ID can help you to connect your customers to your brand. By using uniquely created scents for marketing purpose, we can help to ensure that your customers enjoy your products and services, spend more time and money inside your retail space, remember you … and return time and time again. In short, Scent-ID’s expertise on Scent marketing, combined with our cutting edge scent design and Aroma diffuser technology means that the possibilities are endless! We look forward to helping you harness the ‘sense of smell’ to grow and extend your brand recognition and consumer experience.

Aquatic Floral aroma oil

admin — Fri, 06 Nov 2009 21:54:36 +0000

A range of Aquatic Floral scents with

Alize
Bambou
Fleur D’eau
Nenuphar

Aroma Diffusers & Aroma Oils for Scent Marketing :: Air Appliances Europe » fragrance scent

Scent marketing benefits Hair & Beauty Salons

The benefit of scent marketing

Seduce all senses creating a pleasant atmosphere

Increase your Bar / Pub’s turnover up to 20%

When using scent marketing, it is proven that :

Increase slotplayer spent with scent marketing

Welcome your guest and increase quality perception

Greater product interest & increased impulsive shopping

When using scent marketing, it is proven that :

15,9 % increase of the stay in time

14,8 % increase of desire to shop

6% increase of the turnover

Maureen Morrin – Associate Professor of Marketing

Aroma Diffusers & Aroma Oils

Do you remember?

The power of Scent Marketing has valuable impacts:

Aquatic Floral aroma oil

Nenuphar Aroma Oil Cartridge 400Ml

Fleur d'eau Aroma Oil Cartridge 400Ml

Alizé Aroma Oil Cartridge 400Ml

Bambou Aroma Oil Cartridge 400Ml