Smell protects us from drinking milk that has turned sour and alerts us to the presence of dangerous gas. It vividly can remind us of moment’s – good or bad – we first experienced decades ago. The sense of smell is the strongest and most primal of all our senses, it is the first of our senses to evolve in the evolutionary chain and the sense with the strongest, most accurate level of recall.

In marketing, scent can be highly effective in helping us distinguish one product from another. It can trigger a memory or desire that influences a purchase decision. Alternatively, scent can remind us of pleasant associations, whether that is “home”, “the beach or a “meadow”. These associations help to create an environment in which we feel comfortable, “at home”. Scent is processed by the limbic system in our brain that is responsible for memory and emotion processes, in a consumer setting this impacts the decision to stay longer and consume more.

Scents increase the positive perception in the Salon’s environment. Visitors will feel more welcome and will perceive the atmosphere as more friendly and relaxing. Essential oils deliver additional health benefits through the air purifying and other properties of essential oils. When using scent marketing the following can be easily proved. Customers will be more relaxed and will have a better perception of the quality of the Salon.  All the more it could create a relaxing atmosphere.

The benefit of scent marketing

International brands and businesses are taking part in the fragrance industry by creating and diffusing signature scents to enhance their brand, indulge the senses, engage emotions and delight the customer. Clients who choose to deliver a total sensory experience range from Disney Land in Tokyo, Fitness First in Australia, The Marriott Hotels worldwide and the Lexus showrooms in Japan and many, many others.

Scenting is highly effective in environments where other sensory triggers, such as the use of lighting, sound and luxurious surroundings combine to create a mood. Where 100% pure essential oils are used, it delivers additional health benefits through the anti-bacterial properties of essential oils.

Create a noticeable scent that creates a memorable mood and unforgettable ambience is the importance of scent marketing. International brands and businesses are taking part in the fragrance industry by creating and diffusing signature scents to enhance their brand, indulge the senses, engage emotions and delight the customer. Clients who choose to deliver a total sensory experience range from Asia to America.

The smart design and adaptability of Scent-ID products means any business, including Hair & Beauty Salons can benefit from scent diffusion technology.